About Us
History
Pentacon AG was founded in 1994 by Jürg Kuster and 4 partners as an independent consulting firm in the then rapidly growing sector of information & communication technology. As time went on, the focus shifted more towards the development of leadership and project management skills at all hierarchical levels of an organisation. Over the years, Pentacon AG transformed from a start-up to a successful enterprise and counts many companies from different industries and sectors among its long-standing clients.
Jürg Kuster
My beliefs
Only few people are born with the ability to lead others. In my more than 25 years as a leader at various hierarchical levels, I have seen time and again how people have developed into convincing leaders with the right support.
Leaders achieve an enormous, personal change when it comes to developing several generations in the same team, each with their own demands and abilities, to work together optimally. Experiencing this change in practice motivates me in my work day after day.
“As a leader you have to like humans.”
- Concept and content creation for a web-based-training (WBT) on project management for an international research institute
- Design of a programme for the company-wide leadership development of all young managers (line, project and lateral positions) for an international MedTech company incl. subsequent implementation of the trainings.
- Trainer for in-house leadership training in a Swiss company in the transport industry.
- Development of a training programme “Project Management” incl. subsequent implementation for an international research institute (in German and English).
- Support for the implementation of a company-wide project management framework (project management processes, phase models, project portfolio, project management manual, web-based cockpit) for an international research institute.
- Coaching of management bodies and executive boards in the area of strategic project management, development of project portfolios, strategic controlling for several small & medium enterprises
- Design and implementation of a “High Potential Leadership Programme” for a Swiss telecommunications company
- Facilitation of strategy and leadership workshops for a Swiss food manufacturer
- Regularly conducting communication trainings and conflict management seminars for an international service company
- Concept and implementation of a project management training for a government organisation in Kuala Lumpur, Malaysia
- Design and implementation of a company-wide project management methodology for a larger private bank
- Coaching and organisational consulting for the board of a large technology company in Berlin
- Conception and realisation of a management training for an international pharmaceutical company (in German and English)
- Management consulting for several small and medium-sized service and production companies in Switzerland
- Design and realisation of a training programme “Project Methodology” for an international group in the field of information technology
- Development of a “Project Management” programme incl. subsequent implementation of the trainings for a large international logistics company
1994 – …
Owner of the consulting company Pentacon AG, Zurich
2014 – 2022
Expert SAS (Swiss Accreditation Service) and Auditor for person certifications (Swiss Federal Department of Economic Affairs)
2008 – 2020
Managing Director of BWI Management Weiterbildung, ETH Zurich
2001 – 2020
Lead organiser and moderator of the largest conference for project management in Switzerland
2002 – 2004
Lecturer for project management in the Post-graduate Studies in “Work and Health” at ETH Zurich
1993 – 2008
Freelancer at BWI Foundation, Education and Training
1994 – 2000
Member of the Committee of Experts and Examination Expert for the Federal Professional Examination “IT Project Manager”
1994 – 1997
Lecturer for the Post-graduate Studies in “System Dynamics”, University of Applied Sciences, Winterthur
1992 – 2000
Lecturer for telecommunications at the Swiss School of Business Information Systems WISS, Zurich, Bern, Basel
1984 – 1994
Project manager for major projects at Swissair AG, Kloten
1978 – 1984
Graduation in “Electrical Engineering & Computer Sciences” at the ETH Zurich
Laura Kuster
My beliefs
Communication has never been silent – today, it’s faster, more visible, and more critical than ever.
Understanding doesn’t happen by chance. It arises where words are chosen with care and messages are delivered with strategy. Drawing on my background in journalism, digital business, and marketing – as well as my academic foundation – I create content that not only informs but connects.
In a world that never stops talking, it’s worth saying the right things.
With great passion, I look forward to future projects that bring refined messages to precisely the right audiences.
- Participation in an academic study on legitimacy in the 2024 European Parliament elections
- Coaching and workshop on the topic “Gen Z – Developing Intergenerational Competence” for a cantonal authority
- Digital Content Creation for an Environmental NGO
- Project team member for the migration of a chatbot for a large service company
2024 – 2025
Master of Science in Political Communication at the University of Amsterdam (UvA)
2023 – 2024
Producer, journalist, and channel manager at Swiss Radio and Television (SRF)
2022 – 2023
Teaching Assistant for Communication Sciences and Media Research at the University of Zurich
2021 – 2023
Website editor and content manager for digital business of an international insurance company
2021
Practical workshops on “Speaking for Listening” and “Audio Recorder and Audio Editing” at the Media Innovation Centre Babelsberg, Berlin
2021
Co-creation of the radio station “CouchFM Berlin”
2021
One semester abroad at the Alexander Humboldt University in Berlin
2019 – 2020
Internship in the project “revision of customer communication” for a leading insurance company
2019-2023
Studies at the University of Zurich in Communication Sciences and Media Research with Minor in Environmental Sciences